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Build your brand.

EXHIBITORS + SPONSORS

Participate in the premiere orthodontic tradeshow and reach orthodontic professionals worldwide. Showcase your company to orthodontists, orthodontic staff and dental-related guests at the virtual 2021 Annual Session.

 

VIRTUAL

Reach your target demo.

Although this is the AAO’s virtual Annual Session with a paid registration fee, attendance is expected to exceed 4,000 orthodontic professionals.  Current attendance numbers are available through the exhibitor portal and will be updated regularly.

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DID YOU KNOW?

> 88% of doctors are more likely to try a new product after attending the AAO Annual Session.

 

EXHIBITOR PORTAL

Find everything you need to be successful here. First-time exhibitors, email ecordes@aaortho.org. 

WHO WILL BE THERE?

A list will be available soon. 

OPPORTUNITIES

Download the 2021 Virtual Annual Session advertising and sponsorship opportunities.

TERMS & CONDITIONS

Don’t forget the details. Click here to read the Terms and Conditions for Annual Session 2021.

Choose how you reach your audience.

CUSTOMIZE YOUR EXPERIENCE

Deliver your information to thousands of conference attendees across the world virtually and enjoy live interaction with attendees in real-time.

Industry Suppliers are invited to purchase a Virtual Listing as well as purchase time on the virtual program to deliver your message, either via a 1-minute commercial or by delivering relevant educational content.  Purchase a 1-minute time slot for just $1,000 and we’ll play your pre-recorded commercial for our attendees who will be tuning in from around the world.  Time for pre-recorded educational content can be purchased in 30 minute or 60 minute increments.  All Premium Listings and sponsorship opportunities can be purchased through the exhibitor portal.

Contact Elizabeth Cordes to answer all questions, or to assist you in creating an engagement strategy that will help you see the greatest return on your investment.

> One Premium Exhibitor Listing: $3,100 

Exhibitor Premium Listings include the ability to:

  • Greet attendees who enter your listing
  • Host in-booth lectures in the zoom room attached to your listing
  • Invite attendees to make 1:1 appointments with your sales rep
  • Provide product and contact information
  • Upload video and other promotional assets
  • Link to your webpage

Exhibitor Premium Listings receive the following:

  • 1 complimentary one-minute, pre-recorded commercial (choose your day and time) ($1,000 value)
  • A complimentary attendee mailing list for pre-promotional purposes ($1,500 value)
  • Three one-hour lunch breaks dedicated to exhibits only activity
  • Promotion of all in-booth lectures via the conference menu on the left side of the attendee screen (information must be provided by appropriate deadline)
  • Attendee-facing slides placed between sessions encouraging attendees to visit Exhibit Hall.
  • Promotion on the Annual Session webpage (accessible to all AAO members)
  • Complimentary listing in the New Product Showcase ($750 value for in-person event)
  • Included in Virtual Exhibitor Listing (only provided to virtual exhibitors – not available otherwise)

PROMO BOX

Sponsor would receive exclusive logo recognition, and also include one promo item (with the approval of the AAO Exhibit/Sponsorship manager or the Director of Meetings). These will be mailed to all domestic and Canadian members 3 months prior to the Annual Session. Can include a promo card about your product in the box, as well as promote your presence at the 2021 Annual Session!

PRICE: $35,000
PRIORITY POINT VALUE: N/A

OPENING KEYNOTE 

Is your company progressive in the profession?  Sponsor the inaugural Opening Keynote and you’ll be able to address what is expected to be the largest single audience of the Annual Session. (You can choose to have your presentation pre-recorded and sent to us to incorporate into the program by March 1, 2021).

This event will be simulcasted to the virtual audience as well – so you’ll reach thousands more!

PRICE: $34,175
PRIORITY POINT VALUE: 8

HEALTH CHALLENGE

Share an experience with approximately 200 attendees who participate in this fun annual event! Many orthodontic teams enjoy the experience as a great bonding activity and a nice way to start the day. Participants receive a T-shirt that includes the sponsor logo, which could be yours.

All details are handled by AAO staff, your team just needs to show up and join the fun!

PRICE: $15,000
PRIORITY POINT VALUE: 6

RESIDENT’S RECEPTION

This fun and energetic event gives you exclusive access to more than 650 orthodontists who are just starting their careers. If your company is trying to build its brand amongst AAO’s new and younger member demographic, this is the perfect opportunity!

Use the 25 complimentary tickets you’ll receive to bring your staff and network with the crowd. You’ll also be able to address the audience from the microphone.

PRICE: $25,000
PRIORITY POINT VALUE: 8

VIP HAWAIIAN EXPERIENCE GIVEAWAY

Encourage meeting attendees to make appointments with your sales staff.  To be eligible to win this prize, attendees will need to make (and keep) appointments with the 10 companies who elect to participate in this program.  The winning attendee will receive the following:  Complimentary registration for themselves and a guest to the 2022 Annual Session; 2 tickets to all Special Events; Complimentary Suite at a hotel in the AAO room block; Complimentary registration to a 2022 Post-Conference event; Complimentary 2 night stay at the post-conference host hotel;; Complimentary Round-Trip airport transfers; plus a $1,500 voucher for air travel.

AVAILABLE OPPORTUNITIES: 10
PRICE: $3,000 each

 

MAILING LISTS

There are two lists available, an AAO member list, and an Annual Session attendee list. Virtual Exhibitors are entitled to a complimentary mailing list, which will be provided 2 weeks prior to the event. AAO member mailing lists may be purchased by contacting Ashley DeRoy at aderoy@aaortho.org. Annual Session attendee lists are managed by our Registration provider, CDS, and should only be purchased from CDS.

PRICE: $0.25 per name
PRIORITY POINT VALUE: N/A

Our 2020 virtual event garnered more than 11,000 total registrations and AAO’s highest number of doctor registrations … ever.

EXHIBITOR SPONSORED LECTURES

Position your company as a thought leader by educating AAO attendees on topics relevant to your brand.

Although not being offered for CE, attendees will see the Exhibitor Track listed as an option all day, right alongside the AAO Doctor & Scientific tracks. Exhibitors who take advantage of this opportunity will want to provide thoughtful, evidence-based content. We recommend these sessions be pre-recorded with live Q&A via chat. However, if your company really wants to host a live session – we can certainly accommodate that request. (All pre-recorded messages must be delivered to the AAO by June 4.)

PRICE:$5,000/hr,
Can be purchased in 30-minute increments

LIVE INTERACTION WITH ATTENDEES AT THE SATURDAY NIGHT ALUMNI RECEPTIONS

For the 1st time, the AAO is able to bring one lucky Supplier into the most anticipated social event of the Annual Session – the Alumni Receptions.  As the event sponsor, we will allow up to 5 company reps access to virtual rooms where attendees will gather for fun informal networking in real-time.  (The number of sales reps will equal the number of rooms required.)  Once the receptions have started, each sales rep will be given 1 full minute at the microphone to greet guests and will be allowed to mix and mingle in the virtual setting throughout the duration of the event.  The time scheduled for this event is 5:30pm-6:30pm EST, on Saturday June 26.

PRICE: $10,000
AVAILABLE OPPORTUNITIES: 1

EVENING KEYNOTE WITH MITCH ALBOM

This event is scheduled for 5:30-6:30pm EST on Friday, June 26. Keynote speaker, Mitch Albom, is an internationally renowned and best-selling author, journalist, screenwriter, playwright, radio and television broadcaster and musician – as well as a dedicated philanthropist and humanitarian. His messages of hope mixed with humor and real-life anecdotes, will leave all inspired to make a difference in their world.  The sponsor of this event will have the ability to deliver a pre-recorded 2 minute message to the audience, as well as recognition on all Annual Session materials.  (All pre-recorded messages must be delivered to the AAO by June 4.)

PRICE: $5,000
AVAILABLE OPPORTUNITIES: 1

PRE-RECORDED COMMERCIALS BETWEEN SESSIONS

Build brand awareness and drive traffic to your website or virtual booth by purchasing time between lectures to deliver a targeted message. Each commercial is limited to one minute in length. Companies can strategically choose their placement, time and/or the speaker that will follow will their commercial for maximum impact. Purchase more than a one-time slot for consistent messaging. (All pre-recorded messages must be delivered to the AAO by June 4.)

PRICE: 2 keynote commercials @ $2,000 each, all others $1,000 each
AVAILABLE OPPORTUNITIES: 30

ATTENDEE REGISTRATION EMAIL SPONSOR

The AAO will deliver email announcements to all attendees three times prior to the virtual Annual Session:  at 2 weeks prior to the event, 1 week prior to the event, and 24 hours prior to the event start.  Sponsor these messages and use your ad space to encourage attendees to make appointments with your staff – promote your in-booth lecture – and seek you out for more information during the event.  Your message will be seen with consistency and regularity, so this sponsorship is sure to deliver the return you are looking for. 

PRICE:$3,000
AVAILABLE OPPORTUNITIES: 1

EVENT BANNER ADS

Keep your brand top of mind by strategically placing your banner ad on the virtual event website.  Push traffic to your booth and incentivize attendees to make appointments with your staff – to really get that 1:1 interaction.  Ads may be purchased on the Event Page, the FAQ page, the Social Networking page, and the Chat Room (Continue the Conversation.)  Only 1 banner ad will be sold per page – so make sure you buy these before your competition does.

EVENT PAGE BANNER AD: $3,000
FAQ PAGE BANNER AD: $1,500
SOCIAL NETWORKING PAGE BANNER AD: $1,000
CONTINUE THE CONVERSATION PAGE BANNER AD: $1,000

ATTENDEE DAILY EMAIL SPONSOR

Each morning, the AAO will be sending targeted messages to all virtual Annual Session attendees – reminding them of the days’ events.  Sponsor these emails and your company’s message will be one of the first things attendees see each day.  Drive traffic to your website or virtual booth and keep your company top-of-mind. 

PRICE: $3,500
AVAILABLE OPPORTUNITIES: 1

Have questions?

Feel free to reach out to AAO’s Exhibits and Sponsorships Manager directly with any additional questions (314) 292-6539 or ecordes@aaortho.org.